Manifesto

Humans are social being. We have an innate need for belonging. Unfortunately, the technological disruption and social upheaval of the past 50 years has deprived us of that.

No one wants to deal with large, faceless, multinational cooperation, who are mainly interested in increasing their bottomline rather than furthering the common good of our society and planet.

Much needs to happen in order to deal with the unintended consequences of the massive technological and material advances of recent years. No one can do everything, but we all can do something.

My mission is to help make commerce more personal again. To help people reclaim a sense of purpose and belonging by doing business with people who truly believe what they believe, and who actually give a damn.

I work with small companies. Underdogs with a strong vision for what they want to do in life. People who are driven by a sense of purpose beyond just making money. People who value craftsmanship over commoditization.

I pledge to help these companies connect with their people with the right voice and message. To help them create vigorous and gripping brands that command loyalty of their communities, online or offline. To help them build long-term relationships with the customers that are right for them.

So that we may bring meaning to interactions and transactions one more. So, if you want me to help you connect with your dream customers and help build something of substance, please drop me a line.

Your friend,
Dylan Boychuk