Brief
Kit & Ace was launching a new pant, the navigator. They were looking for someone to execute on an internal marketing campaign to create a bunch of consistent assets to spread awareness
The Challenge
We had one day to shoot the campaign due to budget constraints, which means we had to move quickly between 5 locations throughout the day, while capturing B-Roll video at each location. We stayed lean and nimble with a small team.
Responsibilities
Pre Production Planning
Co-Creative Direction
Directing
Photography
Image Retouching / Editing
Scope
(1) 10 hour shoot
5 day turnaround
Scope
(40) photo assets
(1) 30 second video
(1) 15 second video
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