Kit & Ace, in anticipation of the launch of their new product, the Navigator pant, sought a skilled individual to spearhead an internal marketing campaign. The goal was to create a diverse range of consistent assets that would effectively spread awareness about the upcoming product and its unique features.
Due to budget constraints, our campaign shoot for the Navigator pant had to be compressed into a single day. This endeavour required us to swiftly navigate between five different locations while simultaneously capturing essential B-Roll footage at each spot. To optimize efficiency, we adopted a lean and nimble approach to tackle the challenge head-on